Guest blog from Rich Fletcher of Dermace

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This month we have a guest blog from Rich Fletcher – Marketing and Operations Director of Dermace.

What does it mean when we say: “short-term gain for long-term pain”?

Basically, it means that you’re doing something that will benefit you right now, but will be a waste of time very quickly. In fact, it might even cause you more problems later on down the line.

But how can that affect your content?

“Content” is a word that’s used an awful lot these days, but in the context of this post it means: The media and stories that you generate as a semi-permanent make-up technician.
Things like, images, videos, posts, reviews, client stories etc
Your content is your currency in the market, but you must spend it wisely.
If you are posting your work on Facebook and Instagram, what kind of shelf-life do you think that content has? If you’re lucky, someone may hit “like” and move on. Most probably, it’s getting lost in the noise and it’s gone forever.

Of course, “short-term gain” in this case would be to say that you’d run paid ad campaigns on the content you’re posting. This would get it in front of more people, and may increase engagement a lot more than just posting. However, this is also a fairly short-lived benefit for your precious photos and reviews – and costs can spiral quickly.

My advice would be to post your content, first and foremost, on your website. Yes, I said website!
Having a website is critical for you to take ownership of your our own content. Instagram and Facebook could wither and die within weeks if recent events are anything to go by – and at that moment, all your hard work just cracks – like an abundance of eggs in a very dodgy-looking basket.

If you set up a simple website, with an even simpler blog, you can post your content there, and then link it to your Facebook or Instagram accounts. You get the same impact on social media, but your content lives on in the shape of blog posts that Google can index (meaning better rankings when people search). You could even set up reminders to re-post a blog entry to Facebook after 6 months or so, and keep your activity high. The point is, imagine if Facebook went away. Where would your content be?

Remember MySpace? I rest my case.

Remember to use your content to it’s maximum potential – and don’t assume people are actually seeing what you’re posting every time.

I’ll be talking about this, and the dangers of conversational Facebook posts, at the Micropigmentation UK Conference in May.

See you then!

Rich

The Finishing Touches Guest Blog – True Brows with Tarryn Vice

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This month, our guest blog has been put together by  Marketing Manager Jade Slabber from The Finishing Touches Group

 

Colour & pigment choice is one of the hardest things to master and understand no matter what level of your career. FTG Master Educator & long standing SPMU artist Tarryn Vice is excited to return to the Micropigmentation stage on the 19th May talking all things colour!

This is Taryn’s 3rd year attending the conference & awards and  has worked extremely hard to put her years of knowledge into a fun and educational lecture.

If you haven’t already worked with Finishing Touches new pigment line ‘true brows’ here’s an inside glimpse of what you can expect.

Brow colours that are true to their healed result!

It’s the holy grail for every technician. A range with such positive results that we see no need to mix.

Choose the right colour for your client, implant and wave goodbye to the thoughts in the back of your mind asking ‘what colour will they be when I see them next?’

When bladed these colours retain their warmth. When strokes are applied they don’t spread or bleed and when shaded hold density exactly where you need it.

Our range of 10 pigments give you a spectrum of shades from dark blonde to intense brown. The results speak for themselves.

Our master colour expert, Tarryn Vice, has spent months trialling and choosing the perfect pallet to stroke and shade with amazing results.

Her favourite needle choice being a 4 flat for strokes and nano 2 for shading. Her extensive understanding of colour, it’s compounds and how it heals in the skin, means that this range has the backing of one of the most talented technicians in the industry and she will be taking her experience of this pigment range worldwide.

Bespoke Blading masters Susie and Tonya have taken on the range as their pigment of choice when nano blading. Never before have they seen colour retention like it. No more cool grey brows in the world of microblading, only perfect healed results every time.

Put your trust in the True Brows range and you will never look back.

True Brow pigments – tips and tricks

We are so excited about the launch of this new pigment range which will change the way you think about pigment in the skin – but in order to reap the rewards of this new line you also have to change the way you think about implanting the pigment too.

Our colour master Tarryn Vice has put together some tips and tricks for perfect implantation and advice on what to expect from the healing process.

4 Flat & 3 Slope Tip : For best results use a 4 flat, 3 sloped or nano blade. Use a 3 sloped at a 30 degree angle. Use the 4 flat at 45 degrees.

Single Needle : If you are working with a single needle formation like a micro or nano – be prepared for it to take a little longer. You need to slow right down – lay your needle as flat as you can and work the pigment in a back and forth (shovelling) motion.

Pigment colours : All the colours look green in the bottle! It can be a little unnerving but if you rub the pigment into the skin – magic happens and they turn into a perfect shade of brown. So when you test the colour on the clients skin make sure you rub it in. We will be sending you a poster with your first order to help you with colour choice

Do not wipe away with water – these are hydrophilic pigments (dissolve in water), therefore you will wipe and take pigment with you. Instead use our all new Micro Balm Foam. Lay the pigment over the skin for at least 3 minutes – before wiping away.

Be prepared to do 2 or 3 passes. Be prepared to do a top up. Some colours leave a yellow hue around the area – this is entirely normal for these type of pigments – don’t panic – the new wash will take it off in a couple of wipes.

Remember – these pigments don’t need mixing – change your mindset and trust the colours to stay true!

February news and offers from the world of Micropigmentation

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Are you looking to expand your knowledge and extend your service repertoire in the world of permanent make up and micropigmentation?

Below are a number of special offers and events from the sponsors of the 2018 Micropigmentation Conference for you to take advantage of…

 

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A.C.T.Fast

Find out more…

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Beautiful Ink

Here are just a couple of the great courses currently being run by Beautiful Ink:
  • Microblading to Machine® conversion course
  • Saline tattoo removal workshop
  • Pigment Party® colour theory workshop

Find out more…

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Beautiful Ink are now offering Interest Free Credit on all orders over £250

This includes Doreme pigments, Bomtech machines, training courses and workshops!

Find out more…

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Finishing Touches Group

Finishing Touches Group is launching an exclusive VIP Club for their loyal customers. For £125 + VAT per year, your membership will entitle you to:

  • An exciting free gift on joining
  • 5 x free standard next day UK shipping per year
  • Exclusive VIP Club member only online sales
  • Monthly updates on products & news
  • Guaranteed postage of our glossy newsletter·

Call a member of the team and start your exclusive membership today. This membership is valid for one year from date of purchase. T&C’s apply.

Find out more…

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The Clinical Academy

The Clinical Academy would like to offer exclusively to Micropigmentation UK ticket holders this fantastic offer!

Book all of the following Level 4 Courses…

Level 4 Microblading

Level 4 Micropigmentation Conversion

Level 4 Meso Injectable (2 day course)

Level 4 Medical Needling (1 day course)

…and only pay £4,444 (Was £6,359)

Book now…

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Kharina Media proudly presents:

Best Guru of Microblading with over 20 years of experience

DAVID ZHANG

with the Unique Intensive Hands on MICROBLADING MASTER CLASS.

MANCHESTER, 24-25th March

Find out more…

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Goldeneye

18.03.2018 – ADVANCED BROW TECHNIQUES

Improve your Brow Game
Goldeneye are hosting a special one-off, low-cost workshop on “Advanced Eyebrow Techniques” with Debbie Clifford at their Academy in Bingley (BD16 1PY).

For just £180 you will have a whole day with Debbie:

  • Improve your techniques
  • Get finer strokes
  • Needle selection
  • Ombré techniques
  • Colour selection
  • Managing expectations
  • Bring your own products and machines
  • Practice on latex
  • Lunch included

Limited places available!

Book your place…

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Dermace

Dermace are offering a 50% discount on their VTCT Level 4 conversion course for the first 5 Micropigmentation UK fans to apply!

If you’re a certified SPMU artist or Microblader, get in touch with us and use the offer code “MPUK2018” and we can get you started on your Level 4 Conversion!

Be quick! Only 5 places available!

Book NOW!

 

January news and offers from the world of Micropigmentation

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Are you looking to expand your knowledge and extend your service reportoire in the world of permanent make up and micropigmentation?

Below are a number of special offers and events from the sponsors of the 2018 Micropigmentation Conference for you to take advantage of…

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Finishing Touches Group

Finishing Touches Group are pleased to introduce True Brows with tri colour technology to Blade, Stoke and Shade.

Launching in February 2018, their skilled trainers and educators will give you the knowledge and understanding on how pigment heals in the skin whilst giving you exclusive information on Finishing Touches Group’s new and exciting organic pigment range. Not only are these colours suitable for Blading, Hairstoke and ombre brows but they stay true to their colour. No more guess work, no mixing and no disappointments on healed results. A True Brown that stays brown.

To register your interest & pre-release information, please call 01444 414744 or email sales@finishingtouchesgroup.com.

Get in touch…

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The Clinical Academy

Train with The Clinical Academy in:

Micropigmentation
Microblading
Medical Needling
Meso Injectable

For ONLY £4444.44 and save £1914.56 if booked by 4:44pm on the 4th April 2018.

Find out more…

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Beautiful Ink

Introducing Beautiful Ink’s exclusive M2M Pen®
This hand tool that takes you from Microblading to Machine®

REVO Needle Cartridges with the M2M Pen® for microblading
Then put same needle in Digital Hand-R to machine shade extra colour
M2M Pen® can be re-used after disinfecting
Worldwide patented silicone membrane needle cartridges
Blood and ink will not flow back into hand-piece

The Bomtech Digital Hand-R is on special offer at £695 for a limited time…

Shop today…

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Dermace

Dermace have the only VTCT Level 4 Microblading course in the UK to offer Hairstroke and Powdered styles as standard. Their initial 3 day training comes off the back of over 25 years experience in Microblading, so you can be sure you’re getting the content and skills you need to excel. Their industry-leading support is also built into the training, offering you free monthly support sessions, as and when you feel you need them.

Find out more about the course…

If you’re already a certified SPMU tech, then Dermace can also offer you a Fast-Track into your next skill or treatment. Save time and money by skipping the training elements you’ve already covered, such as H&S, Contras, BBP etc. and get down to the training you need.

Find out more about the course…

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Beauty Concept International

BCI are delighted to announce that they are offering 20% off their SMPU Machine Brows Upskills Course if booked by end of January and trained by end of February.

Find out more about the course…

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Goldeneye

Goldeneye are delighted to offer their Advanced Techniques Masterclass (Eyeliner, Lips or Brows) for ONLY £600 per day if booked by the 28th February (Usually £750.00 + vat per day)

Max of 4 students per class – please call to check dates and availability on 01274 911890

Find out more about Goldeneye…

December news and offers from the world of Micropigmentation…

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Are you looking to expand your knowledge and extend your service reportoire in the world of permanent make up and micropigmentation?

Below are a number of special offers and events from the sponsors of the 2018 Micropigmentation Conference for you to take advantage of…

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Goldeneye

Buy 4 lip pigments with 50% discount: Miami Sorbet, Divine Blush, My Valentine and Bloody Mary!

“With the New Goldeneye Hydropigments, you can work so superficial that there is almost no trauma, no inflammation and no pain. You will get quicker implantation, extra coverage, long lasting results and less or no touch ups! A perfect solution for the advanced technicians!”

Pigments included in this kit:

LPO4350 – Miami Sorbet
LPO4550 – Divine Blush
MPO5650 – My Valentine
MPO5750 – Bloody Mary

Note: These pigments have a remaining shelf life of 6 months.

Buy now…

f3d32272-2298-4ebb-9eaf-8565f5de0bedFinishing Touches Group

Finishing Touches are proud to announce they will be offering an exclusive 3 Day Advanced Scalp Masterclass for SMP technicians on 19th & 21st January.

To deliver this masterclass, they have flown in expert & renown trainer Matt Iulo all the way from New York!

This exclusive masterclass is open to FTG and non-FTG trained SMP technicians who are looking to advance and enhance their skills. The 3-days will include a mixture of theory, live demonstrations, and hands on practical work, all for £1250+ VAT. (Early Bird Offer)

Full price £1950+VAT

Find out more…

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Beautiful Ink

Beautiful Ink are deligted to announce an exclusive offer for their A+Ocean saline tattoo removal workshops in January.

23rd January, Manchester – hand tool demos for microbladers
24th January, Manchester – machine demos for permanent makeup artists

Exclusive to Micropigmentation UK is a discount of £100* on the workshop price. Normal price £500, offer price £400. Simply use code MPUK18 when booking.

* Applies to full payment price only

Secure your place today…

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Beauty Concept International

BCI are delighted to announce that they are offering 20% off their SMPU Machine Brows Upskills Course if booked with a non-refundable deposit before the 20th December 2017*

*Training course must be booked for either January or February 2018

Find out more about the course…

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A.C.T.fast

We are delighted to announce that A.C.T.fast courses are on offer for £299 (was £499) during December 2017 and the courses are being held at their newly refurbished HQ Monday – Friday.

A.C.T.fast are VTCT endorsed and recommended as part of the VTCT Level 4 Microblading.

Find out more…